It’s getting harder and harder to find glimmers of hope, with wildfires and record heat and floods and droughts coupled with global inaction from many governments and international organizations. And I know that, if all climate degradation ended RIGHT NOW, things would still get worse before they got better. So, yeah, hard to be at all hopeful.
So I cling to the financial newsletters I get, because the only hope I’m seeing lately comes from reading about big money hopping on the Green Economy bandwagon.
All this money flying around has me thinking about where and how value will be created. There will be benefits to the climate, the environment, company operations, and balance sheets, of course. But there’s another area worth exploring, and that’s the value of networks.Nathaniel Bullard, Bloomberg Green Sparklines
Six years ago, venture capital investor Chris Dixon wrote a short but thoughtful essay on how networks evolve by attracting users to a single, often quite simple tool. “The tool helps get to critical mass,” he said. “The network creates the long-term value for users, and defensibility for the company.”
According to Bullard, a good tool naturally attracts users, users deploy the tool in ways most beneficial to themselves, like-minded users are attracted to both the initial tool and to the uses, and bing-bang-boom, you’ve got a network. If that network is in pursuit of the same general goal — say, making money by co-incidentally saving the planet, we’re in luck. Sort of like how the fossil fuel network has consistently and powerfully worked to make money by co-incidentally wrecking the plant, only the opposite.
A WRITING PROMPT FROM ME TO YOU: Write about a network.